The Game of Life Quarter Life Crisis

Hasbro Family Games Parody

9 August, 2020

This was a project that I worked on at Hasbro for Target. It was a quick turnaround timeline, so I assembled an internal team for each of the games and acted as the Design Team manager, Project manager, and herder of cats. This way they could all be developed in parallel rather than having one team, work through all of these games, one after another.

This product line turned out to be incredibly successful for both Hasbro and Target and launched a whole new line of parody family game products for Hasbro. As well as being a hit in the media and garnering over 200 million impressions in its first 30 days.
(click the picture for more images.)

Share This Article