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Industry Terminology

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The activity of producing advertisements for toy products with the goal to inform, persuade or create awareness and educate people of its benefits. It is a form of communication that can be used to inform or influence users.
Advertisements are messages sent by those who pay for them, and they’re intended as an informative tool with which people in turn may choose whether or not their attention has been attracted enough so that it could benefit from what’s being offered

Art Direction

Art direction is the process of conceiving and presenting visual ideas to solve a communication gap. It’s an essential tool in any project that involves artistry, as it gives you control over how your content will be received by others – which should always have as one goal giving people what they want.
It’s an essential tool in any project, be it advertising or otherwise! Art Direction always seeks out ways for presenting content so that people have what they want from your work- whether this means creatively using imagery and sound effects along with beautiful typography onscreen; finding just the right spot where viewers can place their eyes without interruption by distractions such as text bubbles popping up unexpectedly at inconvenient times… And don’t forget color coordination either: coordinating all these aspects together will help create cohesion across channels while still maintaining individual uniqueness among them.”


Brainstorm is a group brainstorming session where participants are required to solve problems or come up with new ideas. The process starts by having an open discussion that includes all members of the group, and then each person throws out their own suggestions for how they think this could be solved; finally, everyone votes on which idea was liked best out if several candidates put forth simultaneously


Brainstorming is a method design teams use to generate new and creative ideas. The process takes place in an environment where there are no restrictions on thoughts, which can lead people down many different paths of discovery with potential solutions for challenges they’re facing within their field. A controlled setting paired up perfectly against free-thinking will allow groups at times to come together as one cohesive unit – allowing everyone’s voice to be heard without inhibitions getting in between what could potentially become great inventions or innovations.

Brand Development

Brand development is an essential part of any business. It’s the process that helps you build and maintain your professional services brand, which can be used to distinguish yourself from other providers in some way—whether it’s by being more memorable or compelling than others for certain clients who seek out particular types of professionals based on their needs alone. The first step should always involve getting a handle on what exactly makes up this thing called “your” company image so we’re all clear about where each individual stands within our own unique portfolios before moving forward with anything else!

Brand Identity

The brand identity is a set of visual components that represents the company’s ideas and allows customers to remember them from other brands. This helps shape consumers’ perceptions about your business, builds loyalty with them over time as they become familiarized with their favorite products or services offered by your organization – making sure not only do these people favor what’s on offer but also recommend others give this same experience too! Make memorable through creativity when designing logos/marks which will help ensure success even if competitors have better marketing strategies than yours


Branding is the process of giving meaning to a specific organization, company, or product by creating and shaping brands in consumers’ minds. Brands are designed as strategies that help people quickly identify their brand with clarity on what this particular one stands for while also attracting loyal customers who can be won over through aligning all aspects from delivery till price point promise-to keep them coming back again because they know exactly why these items exist!

Business Strategy

A business strategy is a plan that outlines how you plan on competing in your market or markets. It should take into account the factors such as competitors and environment where they operate with their products/services for example; this includes understanding company structure strengths & weaknesses too. The purpose of a business strategy is to create and maintain the optimal conditions for success in an industry or market.

Competitive Analysis

Competitive analysis is the process of identifying strengths and weaknesses in your competition so you can take an offensive or defensive stance against them. It provides both global contexts for opportunities but also helps identify threats that may arise from competitors’ actions.
Competitive analysis is a critical component in the strategic management process. It helps organizations understand their strengths and weaknesses so they can plan accordingly to avoid being left vulnerable against competitors with better odds or more opportunities for success, depending on what’s necessary based on this knowledge.

Cost engineering

Cost engineering is the application of scientific principles and techniques to problems that arise when you need an accurate estimate for any number or size project. It also helps with making sure your business stays in line by controlling costs, providing more accurate projections about future projects based on past experiences so there are no surprises down the line.