Art direction is the process of conceiving and presenting visual ideas to solve a communication gap. It’s an essential tool in any project that involves artistry, as it gives you control over how your content will be received by others – which should always have as one goal giving people what they want.
It’s an essential tool in any project, be it advertising or otherwise! Art Direction always seeks out ways for presenting content so that people have what they want from your work- whether this means creatively using imagery and sound effects along with beautiful typography onscreen; finding just the right spot where viewers can place their eyes without interruption by distractions such as text bubbles popping up unexpectedly at inconvenient times… And don’t forget color coordination either: coordinating all these aspects together will help create cohesion across channels while still maintaining individual uniqueness among them.”
