Brainstorming is a method design teams use to generate new and creative ideas. The process takes place in an environment where there are no restrictions on thoughts, which can lead people down many different paths of discovery with potential solutions for challenges they’re facing within their field. A controlled setting paired up perfectly against free-thinking will allow groups at times to come together as one cohesive unit – allowing everyone’s voice to be heard without inhibitions getting in between what could potentially become great inventions or innovations.