Brand development is an essential part of any business. It’s the process that helps you build and maintain your professional services brand, which can be used to distinguish yourself from other providers in some way—whether it’s by being more memorable or compelling than others for certain clients who seek out particular types of professionals based on their needs alone. The first step should always involve getting a handle on what exactly makes up this thing called “your” company image so we’re all clear about where each individual stands within our own unique portfolios before moving forward with anything else!
