The brand identity is a set of visual components that represents the company’s ideas and allows customers to remember them from other brands. This helps shape consumers’ perceptions about your business, builds loyalty with them over time as they become familiarized with their favorite products or services offered by your organization – making sure not only do these people favor what’s on offer but also recommend others give this same experience too! Make memorable through creativity when designing logos/marks which will help ensure success even if competitors have better marketing strategies than yours
