Ed has a passion for developing, discovering, and making great games, and that passion and his positive attitude made it very easy to work with him on the development of our games. He is also very knowledgeable about the games industry and how it works, so it was helpful to have him on the conference calls and in the discussions to get his input. Having worked, both on the retailer side at Toys ‘R Us and on the development of games at Hasbro and Decipher, he had a unique perspective and experience that not everybody has.
