Paper Bag Creative
THE BIG IDEAS ARE IN THE BAG
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Remember that Toy that made you Dream Bigger, Go Further, and Think Differently. Whether it was a Bicycle or a Board game, or one of the many other toys or games created over the years, playing with them helped make each of us who we are today.
Paper Bag Creative was established to help small to medium sized Toy & Game companies create toys and games that capture a child’s imagination and inspire them to play, create, and dream big. We know that behind every product concept lies the potential to create an amazing play experience, and we can help you get there.
Big Ideas, That Deliver Real Results.
It’s In The Bag.
Ed is one of those unique individuals who can connect to everyone and anyone and gets things DONE. Since the first time meeting Ed both personally and professionally...things seemed to just HAPPEN, and in this way I’d best describe him as a creative and social catalyst . His design and leadership experience speaks for itself , but Ed’s true superpowers lie in his social energy , tenacity and honest and open approach that builds bridges between people and ideas.
Ed is a lifesaver! He has such a broad skillset and wide range of expertise that he can deliver value no matter how strategic or low-level the task. He did a terrific job managing all of our fast-paced and varied design/media/asset needs, parachuting in at the last minute to fill an unexpected need. He excels at project management and design critique as well. Lastly, you couldn't find a more fun and gregarious partner than Ed. Such a pleasure to work with him!
Ed has a passion for developing, discovering, and making great games, and that passion and his positive attitude made it very easy to work with him on the development of our games. He is also very knowledgeable about the games industry and how it works, so it was helpful to have him on the conference calls and in the discussions to get his input. Having worked, both on the retailer side at Toys 'R Us and on the development of games at Hasbro and Decipher, he had a unique perspective and experience that not everybody has. I thoroughly enjoyed working with Ed and wish him the best of luck in his future endeavors
There are few people in the toy industry that have a passion for creating more than Ed Gartin.
I’ve had the pleasure of working with and knowing Ed for quite a while now and every time we talk, I leave the conversation more energized and more excited about my own work. He loves what he does and is very good at it. His experience coupled with his imagination are true assets to his toy and game creation work. But beyond that, it’s his flair for bringing ideas to life that are both marketable and engaging to the consumer are a consistent measure of his success as a designer.
I highly recommend him!
Ed was a true lifesaver for our team at Monti Kids! By seamlessly stepping into the late stages of a very complex project, he helped us across the finish line while keeping stress to a minimum and fun at a maximum. Ed's skill set is so broad that I couldn't dream of summing it up here, but suffice it to say that he can do just about everything in the creative domain while wielding an impressively strong grasp of technical topics to boot. Best of all, Ed's just fun to to work with, kind, funny and generous with his time and knowledge.
Ed is highly knowledgeable, creative, and passionate product development manager. He has the ability to look at product and find ways to make them better and more appealing to the customer. In his words, “I just want to make cool product!” He has a tremendous knowledge base across diverse product categories second to none. Ed embraces others creativity and ideas with the ultimate goal of creating the best product for the customer.
Ed is a quintessential go-getter who knows how to get things done. I've worked with many client managers, and very few are as effective at identifying the critical path and getting things done. In a team environment, his positive attitude and energy level serve as a perfect balance to his insistence on progress. He is able to be demanding while still motivating his team. The creative side of Ed allows him to view problems from different perspectives, while never losing site of the critical path.
Ed is a dedicated professional in his field. In my 18 years in consumer goods i would rank Ed in the top of his profession. He is creative, goal driven, budget aware and innovative. Anyone who works with Ed should consider themselves fortunate. I highly recommend him, his work, and his leadership.
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Paper Bag Creative is focused on working with Toy and Game companies with annual revenues between $500K – 50 M, utilizing a 3-pronged approach to position our clients for long-term growth.
We develop scalable product strategies & roadmaps that identify and deliver highly profitable product lines. We do this utilizing tried and true ideation techniques to improve brainstorm outcomes and identify innovation sources both inside and outside of the building that can fill new product pipelines without burdening existing resources.
We analyze and improve existing processes and implement new processes when necessary to provide the foundation required for employees to accomplish more and raise the quality of their output while better utilizing existing time and resources.
We then partner with the internal design, marketing, and sales teams to implement a go-to-market strategy and vision that allows companies to plan ahead, deliver on time, and exceed their customer’s expectations – resulting in dynamic corporate growth year-over-year.
The Team at Paper Bag Creative has been developing toys and games for over 22 years, with a demonstrated history of success in developing and launching innovative new consumer products at companies like Toys R Us, Hasbro, and SwimWays, to name just a few.
With an established track record for expanding existing product segments and improving consumer brand perception through a process of continuous product improvement, and a relentless pursuit of quality for all products, new or existing.
We are a full-service creative strategy and implementation company that can deliver year-over-year profitability and growth for your company.
How We Can Help
Here at Paper Bag Creative, we love to connect with new people and companies in the toys and games industry. So if you’re looking for a company that works on all things Toys and Games and can take your company and your product lines from ideation to shelf, you’ve found them. Let’s talk.
- Product Strategy & Roadmap
- On-Site Brainstorming & Online Ideation Session
- Product Design & Development Strategy
- Product Evaluation & Improvement Plan
- Product Assortment Planning
- Factory Sourcing
- Factory Production Management
- On-Site Factory QA Checks – Asia
- Marketing Strategy and Plan
- Branding Recommendations
- Competitive Analysis
- Consumer Insights
- Go-to-Market Strategy
- Web Design & Development
- SEO & SEM Strategy and Planning
- Keyword Research & Strategy
- Google PPC Campaigns
- Executive Coaching
- Inventor Relations
Contact Us
The Way We Work
Monthly Retainer for services such as:
Business Strategy and Growth consulting
Executive Coaching
Fractional VP of Product Development
‘Fractional VP of Creative
Inventor Relations
Project Pricing for services such as:
Product Design & Development
Product Innovation Strategy & Roadmap
Product Assortment Planning
Brainstorming Sessions on-site or online with your team
Factory Sourcing
Factory Management & Negotiations
Marketing Strategy and Plan
Go-To-Market Strategies
Competitive Analysis
Consumer Insights
Web Design and Development
eCommerce Site Design and Development
SEO & SEM strategy and Plan
Keyword Research & Strategy
Google PPC Campaign Strategies and Implementation
For anything else or even for the services listed above, we are happy to talk about how it might work best for your company and work out an arrangement that works for everyone.