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Paper Bag Creative


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Swimways Corp. (CNW Group/Swimways Corp.)
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Remember that Toy that made you Dream Bigger, Go Further, and Think Differently. Whether it was a Bicycle or a Board game, or one of the many other toys or games created over the years, playing with them helped make each of us who we are today.

Paper Bag Creative was established to help small to medium sized Toy & Game companies create toys and games that capture a child’s imagination and inspire them to play, create, and dream big. We know that behind every product concept lies the potential to create an amazing play experience, and we can help you get there.

Big Ideas, That Deliver Real Results.
It’s In The Bag.

Paper Bag Creative is focused on working with Toy and Game companies with annual revenues between $500K – 50 M, utilizing a 3-pronged approach to position our clients for long-term growth.

We develop scalable product strategies & roadmaps that identify and deliver highly profitable product lines. We do this utilizing tried and true ideation techniques to improve brainstorm outcomes and identify innovation sources both inside and outside of the building that can fill new product pipelines without burdening existing resources. 

We analyze and improve existing processes and implement new processes when necessary to provide the foundation required for employees to accomplish more and raise the quality of their output while better utilizing existing time and resources.

We then partner with the internal design, marketing, and sales teams to implement a go-to-market strategy and vision that allows companies to plan ahead, deliver on time, and exceed their customer’s expectations – resulting in dynamic corporate growth year-over-year.

The Team at Paper Bag Creative has been developing toys and games for over 22 years, with a demonstrated history of success in developing and launching innovative new consumer products at companies like Toys R Us, Hasbro, and SwimWays, to name just a few.

With an established track record for expanding existing product segments and improving consumer brand perception through a process of continuous product improvement, and a relentless pursuit of quality for all products, new or existing.

We are a full-service creative strategy and implementation company that can deliver year-over-year profitability and growth for your company.

How We Can Help

Here at Paper Bag Creative, we love to connect with new people and companies in the toys and games industry.   So if you’re looking for a company that works on all things Toys and Games and can take your company and your product lines from ideation to shelf, you’ve found them.  Let’s talk.

  • Product Strategy & Roadmap
  • On-Site Brainstorming & Online Ideation Session 
  • Product Design & Development Strategy
  • Product Evaluation & Improvement Plan
  • Product Assortment Planning

  • Factory Sourcing 
  • Factory Production Management
  • On-Site Factory QA Checks – Asia
  • Marketing Strategy and Plan
  • Branding Recommendations
  • Competitive Analysis
  • Consumer Insights
  • Go-to-Market Strategy

  • Web Design & Development
  • SEO & SEM Strategy and Planning
  • Keyword Research & Strategy
  • Google PPC Campaigns

  • Executive Coaching
  • Inventor Relations

Contact Us

If you’re looking for a company that works on all things Toys and Games and can take your company and your product lines from ideation to shelf, you’ve found them. Let’s talk.

The Way We Work

Monthly Retainer for services such as:

  • Business Strategy and Growth consulting

  • Executive Coaching

  • Fractional VP of Product Development

  • ‘Fractional VP of Creative

  • Inventor Relations


Project Pricing for services such as:

  • Product Design & Development

  • Product Innovation Strategy & Roadmap

  • Product Assortment Planning

  • Brainstorming Sessions on-site or online with your team

  • Factory Sourcing

  • Factory Management & Negotiations

  • Marketing Strategy and Plan

  • Go-To-Market Strategies

  • Competitive Analysis

  • Consumer Insights

  • Web Design and Development

  • eCommerce Site Design and Development

  • SEO & SEM strategy and Plan

  • Keyword Research & Strategy

  • Google PPC Campaign Strategies and Implementation

For anything else or even for the services listed above, we are happy to talk about how it might work best for your company and work out an arrangement that works for everyone.

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