PBC Bag Illustration small

Paper Bag Creative

THE BIG IDEAS ARE IN THE BAG

Hasbro LOGO 100x100
BM_Logo_No Background Gray
GEOWORLD LOGO 100x100
Logo néon
thamesandkosmos LOGO 100x100
Swimways Corp. (CNW Group/Swimways Corp.)
Decipher LOGO 100x100
ToysRUs_logo

Remember that Toy that made you Dream Bigger, Go Further, and Think Differently. Whether it was a Bicycle or a Board game, or one of the many other toys or games created over the years, playing with them helped make each of us who we are today.

Paper Bag Creative was established to help companies big and small create toys and games that capture a child’s imagination and inspire them to play, create, and dream big. We know that behind every product concept lies the potential to create an amazing play experience, and we can help you get there.

Big Ideas, That Deliver Real Results.
It’s not child’s play. It’s in the Bag.

Paper Bag Creative is focused on working with Toy and Game companies with annual revenues between $1M – 100 M, utilizing a 3-pronged approach to position our clients for long-term growth.

We develop scalable product strategies & roadmaps that identify and deliver highly profitable product lines. We do this utilizing tried and true ideation techniques to improve brainstorm outcomes and identify innovation sources both inside and outside of the building that can fill new product pipelines without burdening existing resources. 

We analyze and improve existing development processes and implement new processes when necessary to provide the foundation required for employees to accomplish more and raise the quality of their output while better utilizing existing time and resources.

We then partner with the internal design, marketing, and sales teams to implement a go-to-market strategy and vision that allows companies to plan ahead, deliver on time, and exceed their customer’s expectations – resulting in dynamic corporate growth year-over-year.

The Team at Paper Bag Creative has been developing toys and games for over 22 years, with a demonstrated history of success in developing and launching innovative new consumer products at companies like Toys R Us, Hasbro, and SwimWays, to name just a few.

With an established track record for expanding existing product segments and improving consumer brand perception through a process of continuous product improvement, and a relentless pursuit of quality for all products, new or existing.

We are a full-service creative strategy and implementation company that can deliver year-over-year profitability and growth for your company.

How We Can Help

Here at Paper Bag Creative, we love to connect with new people and companies in the toys and games industry.   So if you’re looking for a company that works on all things Toys and Games and can take your company and your product lines from ideation to shelf, you’ve found them.  Let’s talk.

  • Product Strategy & Roadmap
  • On-Site Brainstorming & Online Ideation Sessions
  • Inventor Relations

  • Product Design & Development Strategy
  • Product Evaluation & Product Improvement Plan
  • Factory Sourcing & Factory Management

     

  • Marketing Strategy and Plan
  • Product Assortment Planning
  • Go-to-Market Strategy
  • Business Development
  • Competitive Analysis
  • Consumer Insights
  • Channel Strategy & Roadmap

  • Process Development
  • Process Improvement

  • Coaching/Mentoring

Contact Us

If you’re looking for a company that works on all things Toys and Games and can take your company and your product lines from ideation to shelf, you’ve found them. Let’s talk.

The Way We Work

Monthly Retainer for services such as:

  • Inventor Relations
  • Fractional VP of Product Development
  • Fractional VP of Creative
  • Business Strategy and Growth consulting

Project Pricing for services such as:

  • Product Design & Development
  • Product Innovation Strategy & Roadmap
  • Product Assortment Planning
  • Factory Sourcing
  • Factory Management & Negotiations
  • Brainstorming Sessions on-site or remote with your team
  • Marketing Strategy and Plan
  • Go-To-Market Strategies
  • Competitive Analysis
  • Consumer Insights
  • Process Development
  • Process Improvement

For anything else or even for the services listed above, we are happy to talk about how it might work best for your company, and work out an arrangement that works for everyone.

Follow Us

Copyright 2021 © Paper Bag Creative