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Paper Bag Creative


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Swimways Corp. (CNW Group/Swimways Corp.)
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The Team at Paper Bag Creative has been developing toys and games for over 20 years, with a demonstrated history of success developing and launching innovative new consumer products at companies like Toys R Us, Hasbro, and SwimWays, to name just a few.

With an established track record for expanding existing product segments and improving consumer brand perception through a process of continuous product improvement, and a relentless pursuit of quality for all products, new or existing.

We are a full-service creative strategy and implementation company that can deliver year-over-year profitability and growth for your company.

Today Paper Bag Creative is focused on working with Toy and Game companies with annual revenues between $1M – 100 M, utilizing a 3-pronged approach to position our clients for long-term growth.

We develop scalable product strategies & roadmaps that identify and deliver highly profitable product lines. We do this utilizing tried and true ideation techniques to improve brainstorm outcomes and identify innovation sources outside of the building that can fill new product pipelines without burdening existing resources. 

We analyze and improve existing development processes and implement new processes when necessary to provide the foundation required for employees to accomplish more and raise the quality of their output while better utilizing existing time and resources.

We then partner with the internal design, marketing, and sales teams to implement a go-to-market strategy and vision that allows companies to plan ahead, and deliver on-time, enabling them to exceed their customer’s expectations – resulting in dynamic corporate growth year-over-year.

Here at Paper Bag Creative, we love to connect with new people and companies in the toys and games industry.   So if you’re looking for a company that works on all things Toys and Games and can take your company and your product lines from ideation to shelf, you’ve found them. 
Let’s talk.

The Services We Offer

  • Inventor Relations
  • Product Innovation Strategy & Roadmap
  • On-Site Brainstorming & Ideation
  • Product Assortment Planning
  • Product Design & Development
  • Product Evaluation & Product Improvement
  • Go-to-Market Strategy
  • Factory Sourcing
  • Factory Management & Negotiations
  • Business Development
  • Competitive Analysis
  • Consumer Insights
  • Channel Strategy & Roadmap
  • Process Development
  • Process Improvement
  • Inventor Coaching/Mentoring

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The Way We Work

Monthly Retainer for services such as:

  • Inventor Relations
  • Fractional VP of Product Development
  • Fractional VP of Creative
  • Business Strategy and Growth consulting

Project Pricing for services such as:

  • Product Innovation Strategy & Roadmap
  • Product Assortment Planning
  • Product Design & Development
  • Brainstorming Sessions on-site or remote with your team
  • Go-To-Market Strategies
  • Competitive Analysis
  • Consumer Insights
  • Channel Strategy & Roadmap
  • Factory Sourcing

For anything else or even for the services listed above, we are happy to talk about how it might work best for your company, and work out an arrangement that works for everyone.

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